All Products

Meet the hardest working multi-tasker in your cosmetics bag! Combat under eye circles, redness and other skin imperfections with our water-resistan...

L.A. Girl's HD Pro Concealers are crease-resistant with opaque coverage in a creamy, yet lightweight texture. The long-wearing concealer formula ca...

Give your lips some sugar, sweetie! Sweet Cream Matte Liquid Lip Color starts off as a liquid and melts into a velvety matte finish. Indulge in a l...

20% VITAMIN C+E + FERULIC ACID Antioxidant SERUM to improve the absorption of non-heme iron, reduce appearance of scars and defends skin against en...

Matte Flat Velvet Lipstick comes in 26 bold shades that are rich in pigment and filled with moisture. With added shea butter to hydrate lips...

A lush, velvety liquid lip color with a lasting, rich matte finish. Moisturizing fluid cream formula Soft, flattering matte finish Applies with a ...

Get great lip definition with our lipliner pencils. With the most extensive color selection available, you will have the variety you desire al...

Contouring made easy with color coordinated shades. Available in 8 cream and 8 powder duos. Buttery, soft formula melts into skin for a natura...

Now available in an expanded shade range, our best-selling foundation comes in  10 new colors with more options to love across light, medium and ...

Date night and nothing to wear? Don't worry! Velvety Matte Lipstick ensures that no one will be looking at just your outfit. With the perfect blast...

Take your look from class to sass with lashes that love to flirt with volume! The dense-bristled brush picks up just the right amount of mascara, e...

You don't have to be in love to look like you are! A swipe of Powder Blush gives you the flush of true love—and keeps everyone guessing! Choose a d...

Define and sculpt perfect looking brows. Creamy pomade glides on smoothly and locks into place. Water-resistant formula lasts throughout the d...

Blurring the lines between lipstick and lip gloss, Matte Pigment Lipgloss has become a favorite of makeup artists, bloggers and fans. Availabl...

PRO.coverage high-definition long wear illuminating liquid foundation is ideal for a flawless looking, full coverage finish. Lightweight formu...

Are you an Eyeshadow fanatic? We are! Meet our new Fanatic Eyeshadow collection. 4 unique palettes with 12 richly-pigmented shades in an array ...

Take your lashes to the next level with our water-resistant Volumatic Full-On Volumizing, Lash-Lifting Mascara. Instantly lengthen, lift, & vol...

Makeup wearers no longer have to choose between the ease of application in an eye pencil and the smooth feel of liquid eyeliner. The new Glide line...